PPC Ads (Pay-Per-Click Ads) are a form of online advertising where advertisers pay a fee each time their ad is clicked. These ads are typically displayed on search engines like Google or on social media platforms, targeting specific keywords and demographics. PPC ads allow businesses to achieve immediate visibility, drive targeted traffic to their websites, and increase conversions. Advertisers have control over their budgets, can easily track performance metrics, and optimize campaigns based on real-time data. This cost-effective approach makes PPC a popular choice for businesses looking to maximize their online presence and return on investment.