Digital advertising refers to promotional activities conducted online to reach and engage audiences through various digital channels. This includes social media, search engines, websites, email, and mobile apps.
Key aspects include:
Targeted Reach: Advertisers can target specific demographics and interests for more effective campaigns.
Diverse Formats: Includes display ads, video ads, social media ads, and sponsored content.
Real-Time Analytics: Provides instant feedback on performance metrics like clicks, impressions, and conversions.
Cost-Effectiveness: Often allows for flexible budgeting and bidding strategies.