Banner advertising is a digital marketing format that involves placing graphical ads on websites, typically displayed at the top, bottom, or sides of a webpage. These ads can include images, animations, or text, designed to attract attention and encourage users to click through to a landing page. Banner ads aim to increase brand awareness, drive traffic, and generate leads. They can be targeted based on demographics, interests, and browsing behavior, making them a versatile tool in online advertising campaigns. Effective banner advertising combines eye-catching design with clear calls to action for maximum impact.